KSENYA SAMARSKAYA

INSCRIPT COLLECTIVE, Founder. 2021–Present.

Curating and leading a virtual festival where design, language, and communication meet experimental and innovative technologies, including artificial intelligence, augmented and virtual realities, creative coding, physical computing, and innovative use of traditional craft. Our inaugural 2022 event sold out 1300 tickets in under 40 days, becoming the largest typography event worldwide. We’ve received glowing reviews across Eye Magazine, IDEA Japan, It’s Nice That, PAGE, PRINT, and Typeroom.

LAND BASE, Director. 2020–Present.

A design research entity focused on climate, land, and regenerative architecture. Research, marketing, and communications services for aligned clients—where we’ve dramatically increased their social media reach and following, and propelled their works to be featured across Spaces, Dwell, and AD Spain.

SOLONKA TYPE, Type Director. 2013–2024.

Leading a cohort of designers in typographic consultation, type design and production, logo refinement, and providing Cyrillic expertise. Working to increase language support and typographic representation worldwide. Select clients include Adidas, Airbnb, Apple, Best Made Co., Chobani, Depanneur, Design MW, Font Bureau, Fox, Google, Intel, Matthew Carter, Michael Kors, MCKL, Microsoft, Monotype, Pentagram, Trollbäck + Co., Uber, Warner Bros., WeWork, Young Professionals, and YouTube.

ATYPI, US Country Delegate, Board Member. 2021–Present.

Serving as a lead conduit between the Association Typographique Internationale and the United States typographic community. Curating the annual Tech Talks summit.

TYPE DIRECTORS CLUB, Managing Director. 2021–2023.

Responsible for heralding TDC's brand and vision; overseeing the TDC’s Type Design, Lettering, and Typography competitions, the Ascenders Awards, as well as the annual Type Drives Culture conference; managing marketing, operations, and partnerships. In my tenure, I’ve internationalized and expanded the main TDC competitions, and re-launched the Ascenders Awards, receiving record-breaking entries in both. Negotiated partnerships and launched joint industry initiatives (ATypI, Poster House, Readymag, You Creative Media, Google, Monotype), including the first-ever Native North American type conference, a Latin American type conference, the TDC Type Kiosk, a series of exhibitions highlighting women and nonbinary designers, and local events across the Americas. In response, TDC received glowing international press (incl. Creative Review, PRINT, IDEA Japan, Hyperallergic), with articles up 247%; social media engagement up 40-fold, and profit up 70% on the prior year.

SAMARSKAYA & PARTNERS, Director. 2011–2022.

Led small, nimble teams of multi-faceted creatives to address brand narratives, positioning solutions, visual communication, and digital products. Select clients include Adobe, Airbnb, amfAR, Archer Hotel, Bacardi, Bookforum, Caraa, Core77, Document, Fararh Sit, Harbour.Space University, IDEO, Inspira Villages, Joan Creative, Light + Ladder, McCann Worldgroup, Snoop Dogg, and Sweethaus. Self-initiatives include Galvanized Jets (type proofer), Real Names Online, Traffic–Tide (supper club), and whrw.hn (Twitter for events).

THRESHOLDS, Project Director. 2018–2020.

Climate change and land research. Real estate management, design, and implementation. Education research. Interior design for private clients.

MEZZANINE, Producer, Stylist, Public Relations. 2005–2018.

Designed and built out a loft, produced and styled events as well as photoshoots with top photographers (Michael Collins, Nicole Franzen, Aiala Hernando, Collin Hughes, James and Karla Murray, Tadeu Magalhães, Brooke Holm). Negotiated contracts, and managed PR outreach. Select clients included American Airlines, Ann Inc., Anthropologie, Casper, Fader (Miguel Cover), Gigi Hadid, KITH, Canvas Japan (Rola), Teresa Helbig, Perfect Parties (by Linnea Johansson), Someone (by Lauren Lee McCarthy), and VSCO. The space was featured in magazines including Architecture Now, Archive, Canvas, Creative Blog, Design Sponge, El Pais, Elle South Africa, EST Australia, Harpers Bazaar, Habitus Living, Loro, Slate, Studio Sweet Studio, and W Magazine.

AIGA/NY, Board of Directors Secretary. 2015–2017.

Setting the direction for design conversations via lectures and events.

APPLE, Type Design Consultant. 2012–2013.

Drawing of Latin, Cyrillic and Greek typography. Minority script and unicode research.

HOEFLER & FRERE-JONES, Type Designer. 2007–2011.

Nose-to-tail type design for Latin, including drawing, spacing, kerning, and production processes. Research in screen typography for web and broadcast. Select clients include Martha Stewart, Tiffany & Co. and Wall Street Journal. We were honorees for the Cooper Hewitt National Design Awards twice during my tenure.

SEEDCO, Java Developer. 2007–2007.

Front-end and systems Java development for the national nonprofit dedicated to advancing economic opportunity for people, businesses, and communities in need.

EARTH PLEDGE, Communication Designer. 2005–2007.

Print, digital, and presentation design in support of sustainable Future Fashion (Givenchy, Maritn Margiela, Stella McCartney, Proenza Schouler, Versace, YSL), Green Roofs (first green roof in NYC), Farm to Table, and waste management initiatives.

UO CULTURAL FORUM, Film Coordinator. 2002–2003.

Initiated, planned, and managed film festivals (French Film Festival, Erotic Tales), and performance events (Rocky Horror Picture Show), along with monthly screenings. Sold-out repeat events, acquired grant funding, collaborated with the local cinema to expand audiences, received fawning press, and surplussed record revenues.

TYPEFACE CONTRIBUTIONS

2023Google Noto Google Afrikan Project

2022Chobani Sans Google Noto

2021BET Sans

2019FX Fearless Sans

2018Adineue (Adidas) Harry Beast Michael Kors Uber Move

2017Intel’s HH

2016Fontastic Beast Fort Justice League Univers

2015Blesk Diote Miller Romany Sabon YouTube

2014Agency Beignets Corsair Interstate

2013Gill Kayo Poster Board Sign Painter

2012AI Software Avenir Next Brush Script Goudy Helvetica Neue Yuanti

2011Exchange Retina

2010Ideal Sans Landmark

2009Sentinel Verlag

2008Sterling

PUBLISHED WRITING

2014–2021

Typographica Interviews (Jaimey Shapey, Forest Young, Carolina Laudon, Neebinnaukzhik Southall​​)Type Reviews (Nirvana, Karelia, Soyuz Grotesk, Confettis Braille, Kazimir, St. Croce, Huronia)

2017

Type Directors Club Annual TDC63 Judge’s Choice

2016

365Typo Vol. 2 The PersonalWalker’s The Gradient 7 Genders, 7 Typographies

PRESENTATIONS

2023

SVA MFA Design Guest SpeakerInscript ModeratorHello Departures Speaking SeriesSVA History of Typography Guest LecturerTDC Cha Che Chi Latin American Typography MCTDC Best of Show: ModeratorTDC Judges Night: Lettering Moderator

2022

Readymag Do you need design education?Parsons Save some time for questions.TDC Ezhishin Native North American Typography MCATypI Tech Talks ModeratorInscript Experimental Type Festival MCTDC Judges Night: Latin–Cyrillic–Greek Moderator

2021

ATypI All Over ModeratorTDC Judges Night: Typography ModeratorSVA Type Symposium

2020

Ladies Wine & Design Post-pandemic ReawakeningLetterform Archive Typo Trip Around the World

2019

The Design Kids Breaking TypeAIGA/NY Type x Graphic Design: Global TypographyTDC Practicing Type in the Age of ScreensBITS Conference Cyrillic TravelogueTDC Conference More Questionable Than EverTDC Conference Morning PanelFITC Toronto Lifelong LearningAIGA/NY Type x Graphic Design: Craft & Originality

2018

Core77 Conference: Now What? Friendshop WorkshipSchool of Visual Art Guest LecturerTypoLabs Type in the Expanded Field

2017

TISDC Text and Subtext

2016

University at Buffalo Guest Lecturer

2015

Parsons Guest Lecturer

2014

Marywood Guest LecturerKingston University, UK S&P Studio Visit

2011

Bennington College Guest Lecturer

2006

Dorkbot NYC

EXHIBITIONS AND INVITATIONALS

2023

Objectspace Gallery, NZ AGI: KōreroPoster House, NY USA Advertising Type: Women in Digital Design

2021
2020

Across Borders, Spain Invitational

2018

Quemoy International Poster Award for Peace, Taiwan But With Art Comes Empathy30 Days / 30 Covers The Author

2015

P!, NY USA Pangrammer

2014

Northern—Southern, TX USA LETTERS

2013

Storefront of Art and Architecture, NY USA Storefront TV P! Materiel Magazine Classically CorruptA Razor, A Shiny Knife, NY USA Contributed to Michael Cirino's 100-Course Dinner

2012

Museum of Contemporary Art Detroit, MI USA SiegeUppercase Beautiful Bitmaps

2007

Socrates Sculpture Park, NY USA L.I.C., NYC

2006

+Rosebud Magazine 9 LivesMasu, OR NYC Sufferable Fragments Art in Odd Places, NY USA InfixFlux Factory, NY USA Response to Tatlin's Monument to the Third International Conceived in the Mood of Ambivalence Is/Not Magazine ProxemicsDorkFest UK Translatec

2005

Millrace, OR USA Emerging TechnologiesLaverne-Krause Gallery, OR USA Translatec

2004

m283, OR USA RecluseRetread Threads, OR USA NEPOBackdoor Theater, OR USA Max

2003

Portland Building, OR USA Registry of ExistenceLaverne-Krause Gallery, OR USA 8Wilkinson House, OR USA …waking form the houseEric Washburn Gallery, OR USA La Flama

2002

Laverne-Krause Gallery, OR USA William Ryan Laverne-Krause Gallery, OR USA Photography, Collections Animation Explosion, OR USA At SeaLaverne-Krause Gallery, OR USA The Gift Laverne-Krause Gallery, OR USA CON-TXT-UAL

2001

Warehouse, OR USA Elevator

2000

Laverne-Krause Gallery, OR USA en Derivé West Gallery, OR USA Diptych SeriesAnimation Explosion, OR USA Experimental VideoRISD, RI USA Rauschenberg x Cindy Sherman

1999

PNCA, OR USA Analog E-Reader

1998

NOVA Reflections Self and Other Paintings

JURY MEMBER

2024

University of the Arts PSX24 Award

2023–2024

Creative Review Awards Design Judge

2022

Spark Awards Industrial and Brand Judge

2021

D&AD Awards Type Design JudgeTypeWknd Reviewer

2020–2021

Type Directors Club 24TDC Jury Chair

2020

ADC / The One Club 99th Annual Awards Judge

2018

Society of Typographic Aficionados Catalyst AwardCommunication Arts Typography Judge

2017

Taiwan International Student Design CompetitionType Directors Club 20TDC Type Design Judge

ORGANIZATIONS

2023–2024

NEW INC Dedicated Mentor

2022–2024

Alliance Graphique Internationale (AGI) MemberThe Unicode® Consortium Member

2008–2024

Association Typographique Internationale (ATypI) Board of Directors (2022–2023), USA Country Delegate (2021–2024), Editorial Committee (2021–2022), Strategy Lead (2021–2022) Member (2008–2023)

2019–2023

Queer Design Club Member

2016–2023

100s under 100 MemberLadies Get Paid Original Member

2020–2022

Ladies, Wine, and Design Organizer for Lisbon

2005–2022

Type Directors Club 25TDC Competition Co-Chair (2021–2022), Member and Volunteer (2005–2022)

2017–2019

NYC Loft Tenants Volunteer

2003–2017

American Institute of Graphic Arts (AIGA) NY Chapter Board of Directors Secretary (2015–2017), NY and Portland Chapters Member and Volunteer (2003–2017)

2015

Alphabettes Founding Member

2006–2007

RightRides for Women’s Safety Bicycle Volunteer

2005

St. Ann’s Warehouse Volunteer

2000–2005

Bijou Art Cinemas Volunteer

1997–2004

Portland Institute of Contemporary Art Volunteer

TEACHING

2023–2024

Texas State Communication Design Seminar, Social Media, Thesis Review

2019–2024

University of the Arts Design for Understanding, Nonlinear Narratives: the Future of Money, Typography II: Systems, Off-Label: Designed for Interactions (co-taught with Angela Riechers), Walking into the Unknown: Design Research & Inquiry

2021–2022

Minneapolis College of Art & Design Publication Design: A Critical View, Adv. Design Seminar: The Speed of Change, Type+

2019–2022

School of Visual Art Residencies in Typography, Building Brands with Type

2018–2022

Harbour.Space University Typography: Reading and Looking, The Stepping Stones of Type Design, Manufacturing Luck (designed but never taught)

2021

IE School of Architecture & Design Portfolio Review: Pathmaking (co-taught with Igor Bragado)New York University Type and ____

2019

BITS Conference Cyrillic WorkshopThe Design Kids Branding Workshop

2018

Core77 Conference: Now What? Friendshop Workship

LEARNING

2026

Maumaus ISP

2023

Design Dept Designing Businesses

2022

Southland Institute Unlimited Edition with Ramon Tejada and James Goggin

2018–2022

School of Visual Arts M.A. Design Criticism

2020

The Shipman Agency Essay Writing (Alexander Chee)InResidence Truth Tellers

2019

TDC Arabic Lettering (Kristyan Sarki & Wael Morcos)School of Visual Arts Risography

2011

Type@Cooper Lettering (Richard Lipton, Ken Barber)

2010

New York University Russian Grammar & Comp.

2008

New Museum Night School by Anton Vidokle (Boris Groys, Martha Rosler, Liam Gillick, Maria Lind, Tirdad Zolghadr, Carey Young, Okwui Enwezor, Hu Fang, Zhan Wei, Xu Tan, Paul Chan, Rirkrit Tiravanija, Natascha Sadr Haghighian, Thomas Keenan, Avery Gordon, Walid Raad, Jalal Toufic, Raqs Media Collective, Jan Verwoert)

2000–2005

University of Oregon M.F.A. / B.F.A. Art + Technology (Leon Johnson)

2003–2004

University of Oregon B.F.A. Photography (Dan Powell)

1999–2003

University of Oregon B.S with Film Studies Minor

2000

Rhode Island School of Design Photography, Painting

1999

Pacific Northwest College of Art Sculpture, Painting

1998

George Fox University Mathematics, LiteratureFrye Art Museum Sculpture (Boris Spivak)Portland Community College Photography

HONORS AND AWARDS

2023–Present

Alliance Graphique Internationale (AGI) Inducted

2022

MCAD Faculty Senate Professional Dev. Grant

2021

InResidence Truth Tellers Scholarship

2020

The Shipman Agency Scholarship

2016
2015

Print Magazine Type Design Honorable Mention

2011

National Design Awards (H&FJ)Museum of Modern Art Permanent Collection (H&FJ)For Print Only Awards for Mio Tokida, Eighties Bangs, and I Ruv Ru

2009

National Design Awards Honoree (H&FJ)

2008

New Museum Night School Project

2007

FutureFarmers Residency Inductee

2006

Disonancias Residency Finalist

2005

Netdiver Portfolios Selection (2004.samarskaya.com)

2004–2005

Ina McClung Scholarship

2001–2004

Staton Scholar Scholarship

2000–2004

University of Oregon Deans List

2003

Regional Arts & Culture Council Installation Grant

2002

Golden Key Honor Society Member
Tournees French Film Festival Grant

2001

National Society for Collegiate Scholars Inductee

SELECT INTERVIEWS

2020

Type Directors Club Member of the MonthInterface Lovers Ksenya Samarskaya

2016

Workspiration Ksenya Samarskaya

2013

Communication Arts Doing Things Authentically

PODCAST GUEST

2021

The Branding Lab The smarter way to invest in your brand

2020

Digital Emigré Podcast Feature

2019

First Generation Burden Saying Bye for the Last Time Google’s Design Notes Connecting type design to history and cultural identity with Ksenya SamarskayaDesign in the Boardroom Better Future Podcast

2018

Overby Interview: Ksenya Samarskaya

2017

Driven x Design Samarskaya & Partners Studio ProfileBrooklyn Loft Typography & Type Design

ADDITIONAL PRESS

2022

It's Nice That Inside TDC’s Ezhishin, the “first-ever conference dedicated to Native North American typography”Calvert JournalLittle Black Book TDC’s Ksenya Samarskaya Granted Prestigious Membership to Alliance Graphique InternationaleMedia Update Alliance Graphique Internationale welcomes Ksenya Samarskaya as a memberReadymag The ethics of design competitions: how we should judge designTyperoom Breaking barriers for a brave new world: Ksenya Samarskaya on Inscript Experimental Type FestivalTYPEONE Leading Women in Type: A Conversation with Ksenya SamarskayaEye on Design Lucky, Organic, Flexible, Speedy, Totally Crazy: What It’s Like to Run an Independent Type FoundryBizCommunity Ksenya Samarskaya named TDC's first-ever MD Q&AGDUSA Ksenya Samarskaya Is TDC Managing DirectorPAGE Ksenya Samarskaya wird Geschäftsführerin des TDCAd Latina Ariel Bergamo es el nuevo presidente de Initiative Latam y Sergio Sanmiguel se incorporó a Ágora México. Además, Ksenya Samarskaya es la directora general de Type Directors Club.Media Update Type Directors Club welcomes its first managing directorAd Gully Ksenya Samarskaya Joins Type Directors Club As Its First Managing DirectorBiz Community Ksenya Samarskaya becomes the first managing director of Type Directors ClubAdobo Magazine People: Ksenya Samarskaya Joins Type Directors Club As Its First Managing DirectorCampaign Brief The Type Directors Club Appoints Ksenya Samarskaya As Its First Managing DirectorLittle Black Book Ksenya Samarskaya Joins Type Directors Club As Its First Managing DirectorRoast Brief Ksenya Samarskaya Joins Type Directors Club As Its First Managing DirectorAds of Brands Ksenya Samarskaya Joins Type Directors Club As Its First Managing Director

2015

Felt & Wire AIGA/NY Custom Wrapping PaperIt’s Nice That Start-up Websites: How to Make Yours the BestSquarespace + Typekit Light + LadderFast Company WTF? Welcome To The Wild, Weird World Of Trademarking The AlphabetThe Design Inspiration Styled 80s Business CardPrint True to Type: Typography & Lettering Awards WinnersHarper’s Bazaar Interview: Be My GuestArchitecture Now Behomm

2012

For Print Only Hello Ehoes, Eighties BangsVisual Literacy: Learning to See Pia Vivas, Hello EhoesWall Street Journal Hot Food, Hotter Tickets

2011

For Print Only Eighties Bangs. Mio Tokid, I Ruv Ru

2008

Fresher Styles for Web Designers: More Eye Candy from the Underground Dead Skin PressNerve Sex Advice from Movie Extras

2003

Portland Mercury The Registry of ExistenceEugene Weekly Great Cinema: Original, inventive erotic stories Oregon Daily Emerald Bijou heats up with ‘Erotic Tales’